Plan content as a portfolio, not isolated posts
A calendar should show channel mix, campaign coverage, production status and publishing cadence. This makes gaps and over-concentration visible before the week begins.
Separate production status from publish date
A scheduled date does not mean an asset is ready. Track idea, drafting, editing, approved, scheduled and published states explicitly.
Add performance only after publishing
Views, clicks and conversions are user-entered fields. The planner does not claim direct integrations or live platform analytics.
Use the workbook as a daily operating system
The Excel/CSV export is designed for ongoing edits and team handoffs, not merely as a printable calendar.