Keep campaign economics visible
Views alone do not describe commercial performance. The dashboard separates spend, revenue, clicks and conversions so CPM, CPC, CTR, CPA and ROAS can be interpreted together.
Use consistent attribution rules
Revenue attribution depends on your own tracking setup. Do not mix first-click, last-click, coupon and platform-reported revenue without documenting the methodology.
Compare campaigns on comparable windows
A one-day launch and a 30-day evergreen campaign should not be ranked from raw totals alone. Use dates and notes to preserve context.
No platform connection is implied
All metrics are entered by you or imported manually. OpenFileTools does not fetch private creator analytics or ad accounts.