Customer Acquisition Cost & LTV Calculator
Calculate CAC, estimated customer lifetime value and the LTV:CAC ratio from transparent business assumptions.
Private by design. Inputs and calculations stay in this browser tab. No financial or property values are uploaded.
CAC / LTV Calculator
CAC divides acquisition spend by acquired customers; simple LTV uses monthly gross profit per customer multiplied by an approximate inverse-churn lifetime.
The simple inverse-churn lifetime model is a rough steady-state approximation.
Sensitivity analysis
Scenario lab
Changes only Monthly churn % while holding the other assumptions constant.
Primary result: 200
Primary result: 200
Primary result: 200
Primary result: 200
Primary result: 200
This calculator is an educational planning tool. Verify financing, tax, legal, investment and accounting decisions using the authoritative documents and professionals that apply to your situation.
Calculate CAC, estimated customer lifetime value and the LTV:CAC ratio from transparent business assumptions. OpenFileTools exposes the inputs, formulas and scenario effects so the estimate remains auditable.
Model the decision with explicit assumptions
- Enter realistic assumptions instead of best-case values.
- Use the scenario lab to see which assumption changes the result most.
- Verify taxes, rates, fees, legal rules and market inputs from authoritative sources before making a real decision.
How OpenFileTools processes it
Local processing, explicit choices.
The browser evaluates the published calculation from your inputs and recomputes a bounded sensitivity range around the selected scenario variable. No external market feed or hidden scoring service is called.
Questions, answered.
Is my data uploaded?
No. Batch 3 workbooks, trackers and calculators run locally in this browser tab and generate downloads on your device.
Are the results official advice?
No. These tools are planning and analysis aids. Verify important academic, financial, tax, legal, lending, employment or investment decisions with the relevant authoritative source or professional.
Related guide
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