Use several buyer-discovery channels because each proves something different
Official platforms and missions can provide market/event or trade-support routes; export-promotion councils and commodity boards can connect sector activity; trade fairs and associations reveal category participants; direct company research can identify import/distribution roles; shipment data can show historical sourcing where legally obtained and licensed.
| Source type | Useful evidence | Do not assume |
|---|---|---|
| Trade Connect / official support | Market guides, events, exporter ecosystem | That a listed company will buy |
| APEDA buy lead | Stated agricultural demand | Creditworthiness or guaranteed order |
| Shipment data | Historical import/supplier activity | Current intent or payment reliability |
| Trade fair/association | Industry participation | Authority of any particular contact |
| Company website/LinkedIn | Role, products, contacts | Legal identity or bank ownership by itself |
Turn every lead into an evidence record
At minimum record company/legal name, country, source/provider, source date, exact product evidence, website/domain, contact role and what remains unverified. That makes your shortlist auditable and prevents the CRM from becoming a pile of names copied from the internet.
Verify identity, authority, address and payment instructions separately
A professional website and domain age can be useful signals, but neither proves that the person emailing you is authorized to buy. Cross-check company registration where available, address/phone, company-domain email, contact role and independent bank-beneficiary information. Sudden bank-account changes, payment to unrelated entities, unusual urgency and requests to bypass normal verification deserve escalation.
- 1Company
Verify legal/business identity and operating evidence in the destination.
- 2Contact
Confirm the person works for the company and has the relevant role/authority.
- 3Commercial fit
Confirm specification, quantity, destination, timing and actual buying need.
- 4Payment path
Verify beneficiary/account instructions independently before sending goods or returning money.
- 5Risk cover
Evaluate bank/payment structure and any credit-insurance option under its actual terms.
Use research to write the email instead of asking AI for a generic sales message
A useful first message says why the company was selected, names the exact product and origin, states one or two concrete capabilities, and asks for the missing specification/quantity/delivery requirement. It should not claim that the buyer imports your product unless your evidence supports that statement.
Specific reason + product + one question.
One concise follow-up; ask for correct buyer if needed.
Lock grade, test parameters, pack and sample reference.
Confirm quantity, place, term, payment, timing and certification.
Send reproducible commercial basis.
Stop repeated follow-ups; reopen only with a current requirement.
Buyer verification does not replace payment-risk design
Even a real established company can pay late or dispute documents. Decide acceptable payment terms, documentary requirements and credit exposure before production/shipment. ECGC offers several export-credit products, but cover and conditions vary—treat insurance as a contract to review, not a universal guarantee.
Treat buyer research as a funnel, not a purchased list
Why company appears relevant: buy lead, trade evidence, event, referral, direct research.
Evidence it deals in the actual category/specification.
Company exists; contact role belongs to organization.
Specification, quantity, destination, timing.
RFQ/quote/payment structure can be evaluated.
Accepted terms + verified payment/release controls.
Scenario: real company, fake bank-change email
A buyer relationship can be genuine and still be compromised. An attacker may enter the email thread and send new beneficiary instructions shortly before payment. Company verification performed months earlier does not validate the changed account.
Treat a beneficiary change as a new verification event. Call a previously trusted number/contact or use an agreed independent procedure; do not verify the changed details by replying to the same changed email.
Let outreach become more specific as evidence improves
A first-contact message should be short because you are testing relevance, not sending a full proposal to an unqualified name. Once the buyer confirms specification, pack size, quantity or destination, the next message should reflect those facts. By the RFQ stage, the message can ask for the exact inputs required to cost the deal rather than repeating a generic company introduction.
This progression also makes spammy automation less attractive: each stage depends on evidence from the previous interaction.
| Stage | Useful message goal | Evidence to carry forward |
|---|---|---|
| First contact | Confirm category/specification relevance | Why this company was selected |
| Evidence follow-up | Confirm correct contact/requirement | Observed category/buy/import evidence |
| Sample/specification | Freeze test/spec/pack expectations | Buyer-confirmed technical details |
| RFQ clarification | Collect quantity, destination, Incoterm, timing, payment inputs | Real commercial requirement |
| Close/reactivate | Stop repetitive follow-up or restart with new facts | Current status and next trigger |
Primary references and current-source checks
Requirements, policies and platform guidance can change. Recheck these sources when the decision matters.
Government of India — Trade Connect ↗APEDA AgriExchange — Buy Leads ↗ImportYeti — data-use policy ↗ECGC — Export credit insurance ↗